MARKETING

FACT

I’m a results-driven digital marketer with 8+ years of experience helping brands grow through strategic storytelling, data-driven campaigns, and creative content. I specialize in social media strategy, performance marketing, and brand development for global audiences

Screenshot of social media analytics dashboard showing key metrics for a 60-day period, including post views, profile views, likes, comments, shares, and estimated rewards.

Build it.

Digital Marketing Manager – MEITU (Shenzhen, China)

  • Developed and executed a content strategy for the US Gen Z market, resulting in a 30% YoY increase in engagement.

  • Led TikTok and Instagram campaign initiatives, creating viral short-form content and branded storytelling.

  • Proven track record of breaking into international markets through imaginative and culturally aware strategies.

Image of three pie charts showing creator benchmarks by saves, subs, and material number, with different colors and labels.

Who I grew

Airbrush

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PhiBeach

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Beauty Plus

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Basket4ballers

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Airbrush • PhiBeach • Beauty Plus • Basket4ballers •

Instagram profile page for Phi Beach Official, a performance and event venue, displaying social media stats, a link to their website, and highlights of events like Palm Tree Festival, Nammos Baja Sardinia, and season 2025 night parties.
Instagram profile of basket4ballers with logo, follower count, description, and videos or posts previews.

Phi Beach is one of Europe’s top-rated beach clubs.

As Head of Content, I managed the full creative process: planning, shooting, editing, and posting, driving over 12 million views.

My work also included collaborations with Mercedes and Audemars Piguet.

Based in Paris, France, Basket4Ballers is a basketball and lifestyle brand.

As Head of Marketing, I created and executed the content strategy that helped the account grow by over 40,000 followers in just six months (2022).